Just five years ago, Max Dean was producing music in his room. Today he plays in some of the biggest clubs in the world, and his brand NEXUP has followed a similar path: from his first party in Ibiza last year to becoming one of the most popular in the summer of 2026.
After a unique date on 528 Ibiza in 2025, this year the Briton has returned to the Benimussa hills and has also entered the Amnesia programming.
On Sunday, September 13, NEXUP returned to 528 Ibiza at its penultimate party of the season. The brand is committed to boosting the new generation of British talent, and its poster brought young artists alongside the host.
Ibiza Spotlight highlights that few brands have had such a fast track record on the island.
Fuente: Ibiza Spotlight · 21/09/2026